Effective Date: October 28, 2025
Massaro Law, PLLC (“Massaro Law,” “we,” “us,” or “our”) respects your privacy and is firmly committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, communicate with our firm, or participate in our SMS messaging program.
By accessing or using our website, submitting your information, or engaging with us electronically, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect information to operate effectively and provide you with the best possible legal and client experience. Information we collect includes, but is not limited to:
Personal Information
Information that identifies or can reasonably be used to identify you, such as:
- Name, address, phone number, and email address
- Date of birth and demographic information
- Case-related details, including insurance and accident information that you voluntarily provide
- Communication content (e.g., emails, chat messages, texts, voicemails, or form submissions)
- Any identifying or sensitive information you choose to share with us during intake or representation
Usage Data
Information automatically collected when you interact with our website or digital platforms, such as:
- Internet Protocol (IP) address and general geolocation
- Browser type, device type, and operating system
- Pages visited, time spent, and referring website
- Log data and other diagnostic information
Cookies and Tracking Technologies
We use cookies, pixels, analytics tools, and similar technologies to personalize your experience, analyze traffic trends, and enhance site functionality. You can control or disable cookies through your browser settings, but some features may not function properly if you do.
2. How We Use Your Information
We may use the information we collect for a variety of business, operational, and legal purposes, including:
- Providing and improving legal consultations and services
- Responding to inquiries and communicating with clients, leads, and referring partners
- Sending case-related updates, appointment reminders, settlement updates, and requested information
- Verifying identity and preventing unauthorized access or fraudulent activity
- Operating, maintaining, and improving our website, client portal, and communication systems
- Conducting analytics, performance monitoring, and client satisfaction reviews
- Complying with applicable legal obligations, court orders, and professional rules of conduct
- Enforcing our rights and protecting our clients, firm, and staff from misuse, disputes, or legal exposure
We use only the minimum amount of information necessary for each function, and all information is processed consistent with applicable privacy and data-protection laws.
3. SMS Terms & Conditions
By providing your phone number to Massaro Law, you consent to receive text messages (SMS and MMS) from the firm. These messages may include:
- Case-related updates (appointment reminders, document requests, requests for case-related information, case status notifications, settlement updates, etc.)
- Client service messages (check-ins, feedback requests, satisfaction surveys, etc.)
- Informational or educational content (safety tips, legal updates, firm announcements, community events, etc.)
- Review or referral requests following completion of your case
Messaging frequency may vary based on your case activity and communication preferences.
Messages may be sent using an automated messaging system. Consent is not a condition of representation.
Message and data rates may apply.
Opt-Out: You can opt out of receiving text messages at any time by replying STOP. After opting out, you may receive a final confirmation message.
For assistance, reply HELP, or contact our office at 727-222-HELP or help@massarolaw.com.
4. Sharing Your Information
We do not sell, rent, or trade your personal information. We may share limited information only as reasonably necessary in the following circumstances:
- Service Providers: With trusted vendors and contractors who assist in operating our website, managing communications, hosting data, or performing essential services. All are bound by strict confidentiality and data-protection agreements.
- Legal Compliance: To comply with applicable laws, subpoenas, court orders, or government requests.
- Protection of Rights: To investigate or prevent potential fraud, misuse, or violations of our terms, or to protect our firm, clients, or the public.
- Client Direction: When you provide explicit consent or request that we share specific information with a third party (e.g., co-counsel or medical providers). We may otherwise disclose your Personal Information in accordance with your prior direction or, in some cases, we may specifically ask you for your consent, such as when required by law.
We do not share SMS consent, contact data, or personal identifiers with any third parties for marketing or unrelated purposes.
5. Data Security
We implement industry-standard administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, loss, alteration, or disclosure. These measures include encrypted transmission, secure data storage, role-based access, and regular system audits.
However, no method of data transmission or electronic storage is completely secure. While we take reasonable measures to protect your information, we cannot guarantee absolute security and you share information at your own risk.
6. Retention of Information
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, to comply with professional recordkeeping obligations, or as required by law.
7. Links to Other Websites
Our website may include links to third-party websites not operated or controlled by Massaro Law.
We are not responsible for the content, privacy policies, or practices of those sites.
We recommend reviewing the privacy policy of any external site before providing personal information.
8. Children’s Privacy
Our website and services are not directed to children under the age of 13, and we do not knowingly collect information from minors.
If you believe a child has provided us with personal data, please contact us immediately so that we can delete it.
9. Changes to This Privacy Policy
We may update or modify this Privacy Policy at any time.
Revisions will be posted on this page with an updated effective date.
Significant changes may also be communicated directly to users via email or website notice.
Your continued use of our website or services after such updates constitutes acceptance of the revised policy.
10. Contact Us
If you have any questions about this Privacy Policy, our data-handling practices, or your rights, please contact us:
Massaro Law, PLLC
16703 Early Riser Avenue, Suite 440
Land O’ Lakes, Florida 34638
Phone: 727-222-HELP (4357)
Email: help@massarolaw.com